Green Endeavors Interview - Episode 13
Green Endeavors Ticker GRNE Exclusive Ceo Interview
Green Endeavors Interview Episode 13
Green Endeavors Ceo Richard Surber Has A Plan For GRNE
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Green Endeavors is a public company that is currently being traded in the public sector under the pink sheets ticker GRNE. We have followed Green Endeavors for a long time and have always thought that at its current price point there would be a time in the short term where the stock would really start to catch traction. With growing revenues, a solid business plan, expansion, and over 70 employees it has always surprised me that the stock is sitting at its current price point.
Green Endeavors is in the Salon industry and works under the umbrella of Aveda Salon, operating as Landis Salon's in the Salt Lake City area. Landis is a full service salon that does everything from cucumber peels, hair cuts, styling, re-texturing etc. It is great to have the Ceo Mr. Richard Surber on our radio show, it is nice to get an inside look at the operation and to get a feeling for the Ceo of Green Endeavors.
During the radio show Richard Surber of Green Endeavors talks about his past in corporate law as a California registered attorney. The Ceo of Green Endeavors also has a finance degree, and spent years bringing private companies public. This is a good thing to note, anytime a Ceo has a background in the public sector it is safe to assume that they are familiar with the public sector process. It is a challenge for many companies when coming into the public sector getting used to the paperwork and legal flow with the SEC alone.
Ceo of Green Endeavors talks about his growth and how his revenue topped 2.8 million dollars in 2011 alone and recently talks about how they were rated one of the top 500 salons in the country. When asked how he is able to bring in such high revenues Mr Surber of Green Endeavors explained that there is a system that is really the key to his success. Green Endeavors first hand picks the location of the new Landis Salon, based on competition, traffic flow, and overall positioning. Green Endeavors then stated that the next step in properly setting up a salon is to hand pick the highest quality products like the brush aluminuim sign that alone cost roughly 20k. Green Endeavors chose to have glass on three sides so that the cars driving by can take a look in the window and see the operations in action.
Mr. Surber then went in to talk about how the most important thing is the process from the moment the customer walks in the door. Green Endeavors has a training and selection system for their employees to make sure they are fully trained from the time of the meet and greet, until the moment the door is held for them when they leave the salon. It takes a formulated system to run a successful business in these days and Green Endeavors seems to have the system down.
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